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Multi-factor Authentication Demystified
Multi-factor Authentication DemystifiedYou have probably come across the term multi-factor authentication of late. It is an IT buzzword today and is fast becoming one of the best practices of cybersecurity. So, what is multi-factor authentication, exactly? Read this...
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VoIP: A money saving solution for your company’s technology backbone
VoIP: A money saving solution for yourcompany’s technology backboneWhen small business managers think about their IT infrastructure, they think about their employee’s mobile devices, cabling, Wi-Fi, laptops, a printer, and Internet connectivity. These are the basics...
SAFETY PUP SAYS Update
SAFETY PUP SAYS…. UpdateOne thing smaller firms and individuals are often reluctant to do is download updates to their operating systems and individual apps and programs. Why? Well, because it takes time and you have to reboot the device. Other reasons are a fear that...
With Ransomware, The ONLY Cure Is Prevention
With Ransomware, The ONLY Cure Is PreventionIt just keeps showing up in the news. Ransomware seems to just not come to an end. If you haven't heard, ransomware is a particularly nasty virus that freezes access to your data and then demands a ransom, usually in...
Business Trade Shows Part III: After the Event
So, you made it back home from the show. You're exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact...
Business Trade Shows Part II: During the Event
We're back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let's look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an...
Business Trade Shows Part I: Before the Event
Going to a tradeshow for the first time? Don't make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then...